How to Create Campaigns that Inspire and Perform Using Norby

How to Create Campaigns that Inspire and Perform Using Norby

Welcome back to How to Norby! 👋 I’m Claudia, the Social and Content Marketing Manager here at Norby: the all-in-one marketing platform that gives you everything you need to explore your passions, build community, and unlock new opportunities. Today we are going to talk about all things campaigns. I’ll show you how Norby can help you create campaigns that inspire, impact, and educate your audience. Before we get into it, let’s talk about what a successful campaign looks like: 

⭐️ All impactful campaigns have 3 things in common:

  1. VALUE: Something that makes you feel, teaches you something new, or connects you to like-minded individuals
  2. CONSISTENCY: A clear, concise message and purpose that is present across all channels of discovery 
  3. PROMOTION: Partners and promotional materials that align with your brand, captivate your target audience, bring credibility to your messaging, and are trusted among other communities 

So, how do you put together a campaign on Norby?

💡 Here are some ideas to get you started: 

  • Build a landing page dedicated to your campaign.
  • Build out a signup and add it to the landing page featuring copy that reflects the tone of the campaign. Whoever signs up will be updated on all things pertaining to the campaign. PRO TIP: Adding custom copy and images can help reflect the tone of the campaign even further and ensures your branding is reflected!
  • Schedule SMS and Email sends throughout the duration of your campaigns run time.
  • Utilize Norby’s Omnichannel Inbox to keep track of responses to any Sends related to the campaign.
  • Host an event to amplify the campaign to a larger audience. PRO TIP (AGAIN!): Make sure to add custom copy and images to reflect the tone of the campaign - same as Signups!
  • Track your campaign super fans by checking out your referral link analytics.

 If you’ve still got questions on how to run a campaign on Norby, we’re here to help! Feel free to reach out to us in our Slack community, check out our knowledge base, or shoot us a support email!

Until next time! ✨


Claudia Vera
Claudia Vera

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