Norby raises new financing to accelerate product development, expand team

Norby raises new financing to accelerate product development, expand team
  • Norby has raised an additional $4.6M in an expansion of its seed round led by Crosslink Capital
  • Crosslink was joined in the round by existing investors including Gradient Ventures, Google’s AI-focused venture fund, and BBG Ventures
  • The company has grown revenue over 400% since the announcement of its seed round last July
  • The investment will be used to expand its product and engineering team

BROOKLYN, NY – April 12, 2022 – Norby, the marketing platform for creators and community builders, today announced it had raised an additional $4.6M, expanding its seed round to a total of $8.4M. The round was led by Crosslink Capital, which was joined by existing investors including Gradient Ventures, Google’s AI-focused venture fund, and BBG Ventures.

Norby previously announced its seed round just 8 months ago in July 2021. Despite being in private beta with no free offering, the company has experienced rapid growth in the time since then, increasing revenue by over 400% and messaging volume over 500%.

“Starting with a paid, closed beta has been an incredible forcing function to keep us completely focused on solving the right problems and delivering value to our customers,” said Nick Gerard, Norby’s CEO and Co-founder. “The Crosslink team saw our growth along with the foundation we’ve built and recognized the opportunity to build a category-defining company. We’re thrilled to welcome them to the team.”

Norby is an all-in-one marketing platform built for creators, community builders, and emerging brands. It bundles together essential marketing and CRM tools like SMS, newsletters, landing pages, events, and cross-platform analytics, along with powerful, breakthrough features like the Omnichannel Inbox, which allows creators to easily reply to text messages and DMs across channels from one place.

About Norby

We’re on a mission to help creators and community builders reclaim their audience from social media platforms and grow their businesses independently. We believe creators should own the relationship with their followers, and that extricating that relationship from social platforms creates better incentive structures and a more sustainable model for the creator economy.

About Crosslink

Crosslink, founded in 1989, is a Bay Area-based early-stage venture capital firm with over $5B in assets under management. Crosslink partners with founders that are market disruptors and category creators, typically at the Seed-Series A stage, across highly dynamic enterprise and consumer technology sectors. Crosslink has a track record of early investments in numerous disruptive companies including BetterUp, Chime, Coupa, Hungryroot, Personal Capital, and Weave.

About Gradient Ventures

Gradient Ventures is Google’s AI-focused venture fund — investing in and connecting early-stage startups with resources, innovation, and technical leadership in artificial intelligence. The fund focuses on helping founders navigate the challenges in developing new technology products, using the latest best practices in recruiting, marketing, design, and engineering so that great ideas can come to life.

WRITTEN BY

Team Norby
Team Norby

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